What it is
Automate ad setup, targeting, and budget allocation.
Business problem
Teams spend too long configuring and maintaining campaigns.
How the solution works
Automate account structure, audience sync, and budget pacing with API workflows.
Typical workflow
1) Ingest & normalize data (APIs/files/forms)
2) Extract/transform key fields
3) Apply rules/models with guardrails & exceptions
4) Write back to systems and notify stakeholders
5) Monitor quality and iterate
Expected outcomes
40% less time spent on campaign ops.
Key success metrics (to validate)
- Ops time down 40%
- Launch speed improved
- Errors reduced
Data & integrations
e.g., CRM, Operational system(s), Data Warehouse/BI
Risks & controls
- Data privacy/PII minimization & redaction
- Explainability, audit logs, versioning & rollback
- Model drift monitoring; thresholds for human review
- Experiment governance (holdouts, approval gates)
Implementation path (SprintOps)
- Audit & opportunity mapping (2–4 wks): data readiness + KPI baselines
- Pilot (4–8 wks): narrow scope, measurable KPIs, human-in-the-loop
- Scale (ongoing): expand coverage, harden integrations/MLOps, governance
ROI (example, static)
Inputs to capture: volume, time saved per unit, loaded $/hr, monthly cost
Illustrative formula: Savings = Volume × Time Saved × $/hr; Net ROI = Savings − Cost
FAQ
- Will this replace people? It removes low-value tasks; staff focus on exceptions and customer impact.
- How do you ensure accuracy/governance? Sampling QA, audit logs, change control, and fallbacks.
- How long does a pilot take? Typically 2–8 weeks depending on scope and data readiness.
