Industries — SaaS & Technology

You built the product. Now build the execution machine.

SaaS companies that win don't just build great products — they build operational systems that convert, retain, and scale. AI transforms your revenue engine from manual hustle to systematic execution.

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The Landscape

The numbers that matter

68%

of sales rep time spent on non-selling activities

Salesforce

5-7x

more expensive to acquire a customer than to retain one

HBR

92%

of SaaS companies fail within 3 years — execution, not product, is the #1 cause

Startup Genome

34%

average improvement in pipeline velocity with AI-powered sales operations

Industry benchmark


The Challenge

Where execution breaks

These are the operational pain points we hear most. Each one represents a gap where AI-powered systems can create measurable improvement — if implemented with the right strategy and sequence.

Sales team inefficiency

Reps spending the majority of their time on admin, data entry, and follow-ups instead of selling. Pipeline stalls because outreach is manual and inconsistent.

Churn you see too late

Customer health signals buried across support tickets, usage data, and NPS scores. By the time you notice the pattern, the customer has already decided to leave.

Revenue forecasting gaps

Pipeline data that's unreliable, deal stages that mean different things to different reps, and forecasts that leadership can't trust.

Onboarding that doesn't scale

Time-to-value increasing as you grow. Customer success teams stretched thin, leading to poor activation and early churn.

Marketing-to-sales handoff friction

MQLs that sales ignores, lead scoring that doesn't reflect reality, and attribution that nobody trusts.

Scaling without proportional headcount

Revenue needs to grow 3x but you can't hire 3x people. Operations must become more efficient, not just bigger.


Our Approach

Structured methodology, not ad hoc consulting

Every engagement follows ABIS — our four-phase framework designed for regulated, complex environments where getting the sequence wrong is expensive.

1

Assess

Map your revenue operations end-to-end — from lead generation through customer success. Score your AI readiness across sales, marketing, product, and support functions.

2

Blueprint

Design an AI-augmented revenue engine. Identify the 2-3 highest-ROI automation opportunities and build the architecture to implement them without disrupting live operations.

3

Implement

Deploy AI systems in phases — typically starting with outbound automation or churn prediction. Integrate with your existing stack (HubSpot, Salesforce, Intercom, Stripe).

4

Scale

Expand AI across the full customer lifecycle — acquisition, activation, retention, expansion, advocacy — with performance monitoring and continuous optimisation.


Capabilities

Where AI transforms your operations

Intelligent Revenue Operations

Transform your sales engine from manual outreach to systematic, AI-powered pipeline generation and acceleration.

  • AI-powered outbound prospecting and sequence personalisation
  • Intelligent lead scoring based on intent signals and engagement
  • Automated follow-up and meeting booking
  • Pipeline velocity analytics and bottleneck identification
  • Revenue forecasting with AI-enhanced deal scoring

Customer Retention and Expansion

Predict churn before it happens, automate retention workflows, and identify expansion opportunities across your customer base.

  • Customer health scoring from usage, support, and engagement data
  • Churn prediction models with proactive intervention triggers
  • Automated renewal management and expansion outreach
  • Customer success playbooks triggered by lifecycle events
  • Net revenue retention analytics and optimisation

Operational Efficiency at Scale

Do more with the same team. Automate the operational overhead that grows linearly with revenue and replace it with systems that scale.

  • Support ticket triage and intelligent routing
  • Onboarding automation with personalised activation paths
  • Knowledge base generation from support interactions
  • Internal workflow automation (approvals, reporting, handoffs)
  • Data reconciliation across CRM, billing, and product analytics

Track Record

What leaders say about working with us

Our team has delivered technology transformation across SaaS platforms, enterprise technology companies, and growth-stage startups — from architecture redesign to revenue operations automation.

Michael is a very friendly technical and detailed person who always tries to find the correct way forward, using technology and his wealth of experience.

Richard S., Business Engineer, Partners&

Mike is a great consultant, leader to work with. He is dynamic in his approach and goes extra mile to deliver tasks. Technical knowledge combined with entrepreneurial skills makes him great to have in any organization.

Nirav Shah, SAP Technical Architect

Michael is a dedicated Business professional who I have been privileged to work with. He has the skills and he has been helpful with explaining some new Business concept to myself. Many Thanks Mike, you are a STAR.

Ja Akinbami, Cyber Security Consultant


Free Diagnostic

Know where you stand before you invest

No consultancy we know of offers a free, self-service diagnostic at this level. In 3 minutes, you get:

  • AI Readiness Score (0–100) across 6 capability pillars
  • Growth Stage classification with industry context
  • Capability breakdown — your strengths and gaps, ranked
  • Key execution gaps specific to your operations
  • Personalised AI Opportunity Snapshot — yours to keep and share
Get Your AI Opportunity Assessment

Free · 3 minutes · Instant results · No sales call required

Sample Snapshot
58

Emerging

Growth Stage · AI Readiness

Strategy
65%
Data
52%
Technology
48%
People
38%
Process
62%
Governance
55%

Sample — yours is personalised to your business


See where AI can improve
your revenue operations

Start with the free AI Opportunity Assessment — takes 3 minutes, shows you exactly where to focus. Or book a Strategy Alignment Session to talk through your growth challenges.